B.O.C.S — Black Ops Control System

Portfolio

5 clients · 0 offers · 0 campaigns

Canonical metrics

Leads · count
Opportunities · count
Revenue · currency
Reply rate · percent
CAC · currency
Gross revenue · usd
Net revenue · usd
Funnel daily source snapshot · structured
Refunds · usd
Gross margin · ratio
Contribution margin · ratio

KPI profiles by GTM motion

Outbound core · outbound
Inbound core · inbound

Cohort query stub

Example: cold-email performance for high-ticket DFY offers in home services — join offer versions → campaigns → metric observations with provenance retained.